Dual purpose, it also gives an easy way for an anonymous person to opt-in to receiving additional materials. Build a separate Odyssey for each Brand for best targeting results. Suggested Content: Start by giving your unknown audience something of value to them — highlight a popular piece of content, an article or a white paper. Make sure to require some sort of signup from them before they access it.
PRO TIP: Depending on your marketing strategy, the contacts who have become known may be filtered into a welcome series now. Suggested Content: Use this space to promote your newsletter s. Use the standard of conversions from anonymous to known in a set time e.
Pro Tip : If you are running this for contacts who opted into a daily email, consider setting this deliverability time to run a few hours after their daily email is delivered in order to decrease the chance for email fatigue.
It is a nice personal touch that keeps the human element in your digital products. For formatting, check out the Welcome Message Template. If your site works best with a specific browser, note that here too. For easy formatting, check out the Welcome Message Template. Pro Tip: For this template example, we filtered the subscribers into 2 groups based on their job function s in order to provide more relevant content. You can add extra filters at this point, or, if you want to run everyone together, consider using the alternative Welcome Series Template.
This is your chance to impress your new subscribers with how relevant your content is going to be. For design inspiration, check out our Content Highlight email template.
Highlight an upcoming event, promote a featured article, etc. There are two ways you can measure the success of this welcome series.
First, if your subscribers engage with your content, then you have satisfied the general goal of promoting engagement. Use this as a baseline to establish the baseline for future campaigns. Look to either or both indications of success and evaluate and edit your Odyssey as needed.
Things to consider tweaking for different results can include:. Suggested Logic for Audience Builder: Select those who are subscribed to a newsletter and have received X amount of emails. Make sure to exclude those who:. Suggested Content: For the initial email, consider highlighting a popular piece of content.
For the Personalization element, try inserting a Dragon Form that prompts people to select content that they would like to see more of.
Use this later on to better target them with products and content that they prefer. You could also use this space to highlight engaging content. Thursday 9 April Friday 10 April Saturday 11 April Sunday 12 April Monday 13 April Tuesday 14 April Wednesday 15 April Friday 17 April Saturday 18 April Sunday 19 April Monday 20 April Tuesday 21 April Wednesday 22 April Thursday 23 April Friday 24 April Saturday 25 April Sunday 26 April Monday 27 April Tuesday 28 April Wednesday 29 April Thursday 30 April Friday 1 May Saturday 2 May Sunday 3 May Monday 4 May Tuesday 5 May Wednesday 6 May Thursday 7 May Friday 8 May Saturday 9 May Sunday 10 May Monday 11 May Tuesday 12 May Wednesday 13 May Thursday 14 May Friday 15 May Saturday 16 May Sunday 17 May Monday 18 May Tuesday 19 May Wednesday 20 May Thursday 21 May Friday 22 May Saturday 23 May Sunday 24 May Monday 25 May Tuesday 26 May Wednesday 27 May Thursday 28 May Friday 29 May Saturday 30 May Sunday 31 May Rainy Day Relaxation Road Trip.
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